Saturday, 30 April 2011
Spa Tourism
Spa tourism refers to the way of travelling with the purpose of rejuvenating the travellers with facilities and meditations available within specific places. The change in lifestyle of people towards a healthier way of living has become a major motivation in the historical development of spa tourism for more than two hundred years. Until now, there has been major development of wellness facilites providing travellers with wellness experiences such as holistic relaxation, healthy diet, gentle exercise, beauty and body care with many types of therapies.
Wednesday, 27 April 2011
Thai Spa
Regarding Thai Spa History, the health and spa resorts or the stand alone spa shops have grown rapidly in recent years with great support of the Thai government that aiming at facilitating and supporting Thai Spas to be outstanding and well known among visitors from all around the world. Therefore, it is important to identify the needs of customers to reach the maximum customer satisfaction resulting in positive referrals helping to promote Thai Spas.
Monday, 25 April 2011
According to the timeline of proposal due on 9th May, 2011
I am currently writing up the related infomation about the literature context as well as reading them from many sources such as from textbooks, journals, and online database which are available for the public.
Thereafter I am also going to read and gather infomation about Thai Spa and its development in term of building customer satisfaction through improving service quality.
The first two topics regarding introduction of dissertation proposal and literature review are planned to be written within 3 days.
Thereafter I am also going to read and gather infomation about Thai Spa and its development in term of building customer satisfaction through improving service quality.
The first two topics regarding introduction of dissertation proposal and literature review are planned to be written within 3 days.
Thursday, 21 April 2011
Second Update: From the ideas to the real work!
Since submitting the draft of the dissertation proposal, I begin to plan and think more about my dissertation.
For the proposed topic, I would like to find out how the quality of service in spa tourism in Thailand is perceived among people who have experienced spa tourism in Thailand. The reasons I selected this topic for my dissertation are mainly from my personal interest. First of all, as I dream of being the owner of a Thai Spa shop when I graduate from Greenwich University, I would like to study and understand the background of the spa tourism in Thailand. Plus, the customer is deemed to be the most important for the success in operating the business. And then, I would like to know how these customers perceive the quality of the spa service.
To reach the aims of my research in discovering the visitors’ satisfaction on service quality of spa tourism in Thailand, the objectives of my research then are to explore the history and trends of spa tourism globally and nationally, to identify the importance of service quality in tourism industry, to determine the tools used in service quality evaluation and its benefits, to evaluate the level of tourists’ satisfaction towards spa tourism in Thailand, and to develop the result and recommend it to the spa tourism industry operators in Thailand how to improve their service quality.
With those objectives I set, I hope that my research will help me to understand and gain the knowledge about the spa tourism and the importance of the service quality.
Then, the key words I need to study and make a research are spa, spa tourism, services, service quality, customer satisfaction, customer perception, customer expectation, and SERVQUAL technique.
As stated in the draft of proposal, I would do the research based on the deductive approach and collect the quantitative data by following the SERVQUAL dimensions before using MS Excel programme to collect and analyse the data from the frequency of each dimension and the difference between customer expectation value and the customer perception value.
Although the draft of my proposal looks ok, but after I sent the email to my supervisor, there are many issues I need to fix such as the specific group of respondents and the way to gather the data. Another problem that I might find during conducting my research is the available data in the online database as I have already moved back to Thailand.
Any comments or suggestions are warmly welcomed!
For the proposed topic, I would like to find out how the quality of service in spa tourism in Thailand is perceived among people who have experienced spa tourism in Thailand. The reasons I selected this topic for my dissertation are mainly from my personal interest. First of all, as I dream of being the owner of a Thai Spa shop when I graduate from Greenwich University, I would like to study and understand the background of the spa tourism in Thailand. Plus, the customer is deemed to be the most important for the success in operating the business. And then, I would like to know how these customers perceive the quality of the spa service.
To reach the aims of my research in discovering the visitors’ satisfaction on service quality of spa tourism in Thailand, the objectives of my research then are to explore the history and trends of spa tourism globally and nationally, to identify the importance of service quality in tourism industry, to determine the tools used in service quality evaluation and its benefits, to evaluate the level of tourists’ satisfaction towards spa tourism in Thailand, and to develop the result and recommend it to the spa tourism industry operators in Thailand how to improve their service quality.
With those objectives I set, I hope that my research will help me to understand and gain the knowledge about the spa tourism and the importance of the service quality.
Then, the key words I need to study and make a research are spa, spa tourism, services, service quality, customer satisfaction, customer perception, customer expectation, and SERVQUAL technique.
As stated in the draft of proposal, I would do the research based on the deductive approach and collect the quantitative data by following the SERVQUAL dimensions before using MS Excel programme to collect and analyse the data from the frequency of each dimension and the difference between customer expectation value and the customer perception value.
Although the draft of my proposal looks ok, but after I sent the email to my supervisor, there are many issues I need to fix such as the specific group of respondents and the way to gather the data. Another problem that I might find during conducting my research is the available data in the online database as I have already moved back to Thailand.
Any comments or suggestions are warmly welcomed!
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